Attract the Right Talent: Four Strategic Hiring Shifts That Work
- Kimberly Wilson
- Jan 2
- 7 min read
Updated: Aug 25
The right hiring shifts don’t just attract talent. They build lasting alignment.
TL;DR - Four Shifts That Attract the Right Talent
▌ Today’s talent expects more than a paycheck. They evaluate your culture, brand, and hiring process from the very first interaction.
▌These four shifts are part of a modern talent acquisition strategy that helps you attract aligned professionals and reduce hiring risk in today’s competitive market.
Hiring has changed, but attracting the right talent with just a few shifts isn't hard.
Imagine if Goldilocks walked into your company today—how would she feel?
Would your culture feel too cold, where candidates struggle to see their value? Too hot—where they feel like they’ll never fully belong? Or right where people can excel, contribute, and grow with purpose?
For hiring managers in energy, chemical, and industrial sectors, the expectations around hiring have evolved. The Great Resignation, Quiet Quitting, and shifting workforce values have left a clear message: what worked in the past won’t move you forward.
One thing hasn’t changed: top talent chooses companies that make them feel valued, aligned, and empowered.
If your modern hiring process hasn't evolved with today's expectations, these four shifts will help you attract the right talent and build a stronger foundation for long-term success.
Company Culture and Hiring Identity: What Top Talent Sees First
(Culture Acceleration in Action)
Talent isn’t just looking for a job; they’re looking for a place to belong.
And while you may know your culture matters, candidates evaluate it in real-time. They observe how your leadership shows up. They feel the tone of your communication. They assess how teams collaborate, make decisions, and whether flexibility and respect are real or performative.
This is your hiring identity—the signals you send before a formal offer is ever made.
We call this culture acceleration: the ability to make your authentic culture visible early in the hiring process, so aligned talent can see themselves excelling there or quickly self-select out.
Two Key Areas to Examine:
In a market shaped by talent scarcity and high-impact roles, aligning your hiring identity with your modern recruitment strategy gives you a competitive edge.
Leadership Style:
Does your leadership inspire, support, and mentor? Or does it micromanage, control, and stifle? Candidates are asking:
Will I have opportunities to grow?
Do leaders encourage autonomy, or is it a ‘my way or the highway’ culture?
Is work-life balance respected, or will I be expected to be ‘always on’?
Bias Awareness:
Unconscious bias influences who gets opportunities, is overlooked, and feels welcome. A lack of cultural intelligence narrows your talent pool and limits innovation, creativity, and retention.
🚀 What to do: Conduct a culture and hiring audit. What messages do your job descriptions, interviews, and leadership signals send? Reducing bias and leading with intention helps attract professionals who are aligned and equipped to make a meaningful impact.
Branding to Attract the Right Talent and Keep Them
Is Your Employer Brand Helping or Hurting Your Hiring?
Your employer brand exists, whether you're managing it or not.
Think of it as a handshake setting the tone for your candidate experience. Online reviews, social media, and informal networks shape how candidates perceive your company long before they apply.
In industries where reputation and relationships shape hiring success, your employer brand either builds trust or quietly sends top talent elsewhere.
That first impression? It’s the beginning of how your company is perceived as a workplace. And it matters more than most leaders think.
Curious how to turn your employer brand into a magnet for aligned talent?
How to Attract Top Talent and Strengthen Your Employer Brand:
So, how can you strengthen your employer brand in ways that actually attract and retain high-fit talent?
Watch Your Words:
Job descriptions shape first impressions. Words like "competitive" or "must thrive under pressure" may appeal to some, but discourage others. Inclusive, clear, and purposeful language reaches a broader, more qualified audience.
Check Your Reputation:
Candidates do their research. Glassdoor, LinkedIn, and internal industry chatter influence perception. What are employees and former candidates saying?
Make Employees Your Brand Ambassadors:
When people are proud of where they work, they naturally attract others. Are your current employees telling your story in a way that invites others in?
These employee stories are also among the most effective tools in your recruitment marketing strategy. They showcase your culture in a way that resonates with top candidates before they apply.
🚀 What to do: Ensure your employer branding strategy is used across the organization. Ask employees how they’d describe your workplace. Their language is often more compelling and authentic than any branding script.
Confident, Inclusive Interviewing: Rethink Your Process to Attract the Right Talent
Are Your Interviews Designed to Attract or Accidentally Deter Top Talent?
Most interview processes unintentionally reinforce sameness, favoring familiarity over fresh thinking and future potential. You need to build intentional, inclusive interviewing practices to attract the right talent, especially in technical or leadership roles.
Why? Because people naturally gravitate toward those who “feel like us.” But left unchecked, that tendency narrows your perspective, limits diversity of thought, and slows growth.
And in today’s market, where success depends on diverse perspectives and real-world adaptability, that risk can quietly hold strong teams back.
How to Interview with Intention:
Slow Down First Impressions:
That initial gut feeling? It's often based on comfort, not capability. Instead of relying on surface impressions, take the time to understand how candidates think, adapt, and contribute, not just how they present.
Use a Structured Interview Process:
Set clear evaluation criteria, add multiple perspectives, and build consistent steps, like behavioral interview techniques, to help reduce unconscious bias and improve fairness. Structured interviews don’t just protect your process; they also make it easier to identify the right match, not just the easiest "yes."
Prioritize Add Over Fit:
"Culture fit" often translates to "people like us." Instead, look for culture add—people who bring new strengths and ideas while aligning with your company’s mission and values. This shift is key to building teams that are both high-performing and forward-looking.
🚀 What to do: Ask yourself: Are we hiring to maintain the status quo or to build a team that challenges and elevates what’s possible?
Reduce Hiring Risk: Close the Deal and Retain Top Talent
Hiring doesn’t stop at the offer letter.
Even top candidates can back out, or disengage, if the post-offer process is unclear, inconsistent, or impersonal.
Are You Hiring Proactively for Retention and Long-Term Engagement?
Every part of your post-offer process should reinforce clarity, value, and trust to reduce hiring risk and build stronger teams.
Keep the Process Transparent:
Top candidates value communication. If they’re in the running, let them know. If they’re not, don’t ghost them. Clear, timely updates build candidate trust, even with those you don’t hire.
Manage Offer Expectations:
The best talent often has multiple options. Make your offer personal and purpose-driven. Communicate why they matter, how they’ll contribute, and where they fit your long-term business goals.
Onboarding Matters:
A thoughtful onboarding plan helps new hires feel supported, aligned, and equipped to succeed. The first 90 days are crucial to employee engagement and long-term retention.
🚀 What to do: Treat hiring as a relationship, not a transaction. Candidates who feel seen and supported before Day One are more likely to stick around and thrive long-term.
In a strong "hiring for alignment" model, retention starts well before Day One, with clear expectations, mutual value, and a candidate experience that reinforces belonging.
What Makes a Modern Hiring Process Attract (and Keep) the Right Talent
A modern talent acquisition strategy hiring process does more than screen resumes. It prioritizes inclusion, purpose, and clarity at every step from the job description to onboarding.
When your hiring strategy aligns with your company culture, supports a strong candidate experience, and reinforces long-term retention, you don’t just attract the right talent... You keep them.
Companies prioritizing hiring quality over hiring velocity are better positioned to build resilient, high-performing teams.
So, Is Your Hiring Process ‘Just Right’?
Hiring today isn’t about hoping people want to work with you. It’s about creating a process that feels clear, welcoming, and aligned, the kind of experience where top talent wants to stay.
When your hiring approach is too vague or too rigid, high-performing candidates feel it. But when it’s just right?
That’s when momentum builds.
Here’s what that looks like:
✅ A strong culture that attracts purpose-driven professionals, and candidates can see it.
✅ Employer branding reaches the right candidates before they apply.
✅ Inclusive interviews that surface high-potential, diverse thinkers.
✅ A hiring process that reduces risk, improves retention, and fuels long-term growth.
So, how does your company measure up?
Quick Answers to Hiring Strategy Questions
1. What does attracting the “right” talent mean?
The right talent isn’t just qualified on paper; they align with your company’s goals, values, and long-term vision. They're the people who contribute with purpose, adapt quickly, and help move your business forward.
2. How can employer branding actually impact who applies?
Candidates evaluate your company from the first job post. Your brand, online and offline, shapes perception. A strong employer brand builds trust, filters for fit, and helps attract professionals who already resonate with your mission.
3. What’s one quick way to improve our hiring process?
Start by evaluating your job descriptions and interviews through the lens of alignment. Are you showing candidates why the role matters? Are you inviting diverse perspectives? One shift in language or structure can reshape the quality of applicants you attract.
🚀 We help energy and chemical companies attract the right talent through a modern talent acquisition strategy built on purpose, inclusion, and clarity. Let’s talk about how that could look in your organization—and how we can help you create a hiring experience that today's top talent says yes to.
For practical ways to improve engagement, reputation, and retention, explore our full guide on elevating the candidate experience.